At noon on May 2nd, the Super Strawberry Music Festival 2025 at Dongguan kicked off with great enthusiasm at Humen Park. As a key cultural and tourism highlight during the May Day holiday, the three-day festival features three main stages and 54 performance slots. More than half the performers are newcomers, with musicians hailing from overseas and the Guangdong-Hong Kong-Macao Greater Bay Area.
Many attendees traveled from cities such as Guangzhou, Shenzhen, and Foshan. Some opted for same-day return trips, while others planned overnight stays in Dongguan to enjoy the city. "The shuttle service is very thoughtful, and the seamless transitions are so convenient," said Shanshan, a fan from Shenzhen. "I got off the train at Humen railway station and hopped straight onto the shuttle bus to the venue. It was super easy."
To enhance the festival experience, Dongguan authorities set up benefit stations at key points, offering free hand fans, roast goose dining guides, and cultural tourism brochures. According to Yang Jia, Dongguan Bureau of Culture, Radio, Television, Tourism and Sports Deputy Director, the festival is expected to attract around 80,000 visitors, 80% of whom are from outside the city. In response, Dongguan collaborated with transportation and commerce departments to roll out 17,000 free parking spaces, distribute ride-hailing coupons totaling 500 million yuan, and launch citywide promotional campaigns to boost the visitor experience.
"You can eat Dongguan roast goose right at the festival, and browsing the booths is quite fun too," said Xiaolan, another music fan. Beyond the music, attendees can savor local delicacies and explore creative vendor stalls. This year, a new themed zone titled "capital of art toys in China" drew large crowds. The area featured roast goose-inspired foods like crispy roast goose and roast goose pastries, alongside creative merchandise such as "Guan Xiao'e" plush toys, AI-themed geese, and color-changing goose looks.
The festival also connected with fans in Beijing through a real-time installation called "Xiaoyao Travel Portal," which streamed live audio and visuals between the two cities. Additionally, the organizers teamed up with local authorities to launch the "Green Dongguan Energy Exchange Initiative," encouraging attendees to recycle on-site waste in exchange for drink vouchers or cultural and creative pendants, promoting a greener, more sustainable festival culture.
Source: Lingnan on the Cloud
广东东莞超级草莓音乐节燃爆“五一”
5月2日中午，2025东莞超级草莓音乐节在虎门公园热烈开唱。作为“五一”假期的重要文旅活动，本届音乐节为期三天，设有三大舞台、54个演出时段，超过一半为新鲜面孔，更有来自国际及大湾区的音乐人加盟。
不少观众从广州、深圳、佛山等地赶来，有的选择当天往返，有的则计划在东莞住宿游玩。“接驳车服务很暖心，无缝转场很省心。”来自深圳的乐迷姗姗表示，从虎门高铁站下车就能顺利乘坐接驳车抵达现场，十分便捷。
为了让乐迷有更好的体验，东莞在多个节点设置福利站，免费派送凉扇、烧鹅攻略及文旅折页等。东莞市文广旅体局副局长杨嘉介绍，预计音乐节期间将有8万人次参与，其中八成为外地游客。为此，东莞联动交通、商务等部门，推出1.7万个免费停车位、价值500万元的打车优惠券，并联合商家开展消费促销活动，提升游客整体体验。
“在音乐节现场就能吃到东莞烧鹅，逛摊位也挺有趣。”乐迷小岚说，除了享受音乐，还能品尝本地美食、探索文创摊位。今年新设的“中国潮玩之都·东莞”IP专区同样热闹，这里不仅有烧鹅相关美食，如脆皮烧鹅、烧鹅酥等，还有多款创意周边，包括“莞小鹅”玩偶、AI鹅、变色鹅等。
此外，音乐节还通过“逍遥游·任意门”装置与北京同步举办，实时传递现场声画，连接两地乐迷。主办方还与相关部门联合发起“绿动东莞·友能量置换计划”，鼓励观众回收现场废弃物，以兑换饮品券或文创挂件，打造绿色、可持续的音乐节氛围。
文｜记者 石梦卓
图｜叶何湘
译｜杨钧雅
英文审校｜肖凯欣
